Marketing and Communication Collateral
Beautiful and functional printed and digital marketing materials — media kits, brochures, white papers, books and booklets, exhibition materials, corporate stationery, gifts — are a highly effective tool to enhance clients’ credibility and presence in the China market. We often counsel our clients to think of China as a “more is more” market (“less is more” is counter-productive and communicates unhelpful and unflattering values for foreign brands in China).
UniWood has a full creative design studio, operating around the clock. The quality of our multi-lingual copywriting and design has been recognized by numerous prestigious clients.
Digital Marketing and Communications
It goes without saying that online and digital communications are a key element in any strategic communications plan.
The Chinese internet is unlike any other. Consumers view the Chinese web as a place that they can feel freer and more empowered than in most other social situations. Sophisticated marketing and communications can be delivered to targeted audiences via online communities.
UniWood is skilled at conceptualising and producing websites and microsites, electronic direct marketing (which we call EDM), social media campaigns in diverse Chinese online communities, and the production of mobile software apps.
Public Relations
UniWood defines public relations as the art and science of proactively and reactively managing the communications between the client organization and its audience, stakeholders, regulators, the media and the public. PR is, as a discipline, an extremely effective communications tool for companies, government enterprises, institutions and individuals to more broadly “tell their story”.
PR is especially valuable in daily commercial marketing for goods, services and ideas, empowering the client to amplify its news. In cases of inaccuracies or misunderstandings, PR is a powerful method of correcting those unhelpful opinions. In cases where companies or enterprises have erred, PR provides an effective method of apologizing and rectifying matters.
Public relations is a powerful and sometimes misunderstood communications discipline. PR can equally be used for good or nefarious purposes. You should choose your PR practitioner only after ascertaining their integrity, honesty and professionalism.
Media Relations
A key element of public relations in all parts of the world is media relations. In China, media relations occupies more than half of the effort we exert across all of our aggregated PR work.
The Chinese media represents both great risk and great opportunity. With deft strategic planning — made possible by deep understanding of the Chinese state-run media sector’s daily imperatives, long and strong relationships with hundreds of key media editors and senior journalists, and 360° grasp of the client’s objectives — Our clients enjoy exceptionally positive and targeted media coverage through the China region.
Event Design and Management
Staging and hosting events are a key element of a sound PR or strategic communications campaign. UniWood is skilled at the conceptual design and execution of events that enhance our clients’ messages.
Events range from intimate luncheons and dinners through to multi-thousand attendee seminars and symposia. The key element is that the experience of your audience is on brand and leaves a lasting, positive impression. We often remind our clients that the event is not the last step in the communications program: it’s more like the first!
Corporate Identity — Conceptualisation, Localization, Execution, Extension
A company’s corporate identity is its face in the marketplace. Corporate identities are the most powerful single element to set positive first impressions.
Corporate identities - brandmarks, visual elements and boilerplate copy - which work well in Western countries can have diametrically opposite effects in China, if not properly analyzed and localized where necessary.
UniWood’s corporate identity work exemplifies a conceptually sound approach to visual communications. The dozens of CIs we have designed and localized for China have helped our clients to more accurately position their products and services in the marketplace, reducing their communications effort and cost and giving a sense of pride to their employees, partners and stakeholders.
