2011 Attention Meter of Outbound Destinations for Chinese

Among the top areas, Europe attracts Chinese travellers by its exotic cultures, luxury products, and well known exhibitions and conventions. Southeast Asia has always been an easily accessible resort for Chinese. Hong Kong and Macau are popular to Chinese, mainly attributed to their low travel cost and short distance.

North America will be able to enhance its popularity if it can relax its visa policy. Hong Kong, Macau, Europe and Japan all made special visa arrangements for residents in prosperous Chinese cities. The effects were witnessed immediately.

Among the top destinations, Maldives wins eyeballs because of its high-end marketing strategy. Now most Chinese believe that travelling to Maldives can reflect their identity and status. Therefore it becomes a popular incentive and resort destination.

Dubai is ranked top 4 destination, while Middle East does not have a high position in the area list. Dubai achived this success through its high-input marketing campaign, and international conventions and exhibitions. Emirates airline's aggressive marketing activity also contributed to the accomplishment.

Last, all the top destinations do not have any obvious visa barrier.